Identity guidelines · Version 1.0

Built for
clarity.

A coherent system for expressing Aashvi Oy’s precision, humanity and engineering confidence.

01 / Foundations

Confidence through clarity.

Aashvi Oy helps organisations turn complex technology into systems that work—practically, securely and for the long term.

Precise

Make complexity legible. Use exact language, disciplined layouts and evidence-led claims.

Assured

Lead with quiet confidence. The work should feel dependable, never loud or self-congratulatory.

Human

Technology serves people. Be direct, generous and clear about what changes for the client.

Brand promise
Engineering clarity into complex systems.

02 / Logo

A distinct point of view.

The folded A monogram joins technical structure with forward movement. Always use the approved artwork; never recreate or modify it.

Primary / light background

Reversed / navy background

1×1×

Clear space

Give the mark room to lead.

Maintain clear space of at least one-quarter of the symbol width (1×) on every side. No text, imagery or page edge may enter this area.

Digital symbol
24 px minimum

Digital lockup
140 px minimum

PrintSymbol 8 mm
Lockup 32 mm

Never

Distort proportions

Rotate the mark

Recolour artwork

Add effects

Approved digital tile

Use the supplied artwork as one unit.

The navy tile is the approved favicon and app-avatar asset. Do not extract the symbol, change the corner radius or recreate the background. Use at 32 px or larger where the interface allows.

Asset: aashvi-favicon.svg · Minimum: 32 px

03 / Colour

Technical, warm, assured.

Midnight Navy carries the identity. Copper is a signature, not a surface: use it sparingly to guide attention and add warmth.

Midnight Navy

#091B33
RGB 9 · 27 · 51

Primary field, text, authority

Signature Copper

#D6A66D
RGB 214 · 166 · 109

Signature accent, key moments

Engineering Blue

#3765A4
RGB 55 · 101 · 164

Technical emphasis, links

Steel Blue

#8DACC9
RGB 141 · 172 · 201

Supporting information

Warm Ivory

#F8F6F2
RGB 248 · 246 · 242

Primary page background

White

#FFFFFF
RGB 255 · 255 · 255

Reversal and clean space

Slate Grey

#64748B
RGB 100 · 116 · 139

Secondary text and metadata

Recommended ratio

60% Ivory / White · 30% Navy · 8% Blues · 2% Copper

04 / Typography

One typeface. Many registers.

Inter is the primary typeface across digital and designed communications. Aptos is the Office fallback. Create hierarchy with size, weight and space—not decoration.

Inter Variable

Engineering
clarity.

Regular 400 · Medium 500 · Semibold 600

Display64 / 64600–0.04emDecisive editorial statements

Heading 148 / 52600–0.035emPage titles

Heading 232 / 38600–0.025emSection titles

Heading 322 / 28600–0.015emSubsections

Body large20 / 30400–0.01emIntroductions

Body16 / 264000Long-form text

Label12 / 166000.12emNavigation and metadata

Editorial principle

Use scale, not decoration.

Create hierarchy with size, weight and space. Sentence case is the default. Keep line lengths between 45–75 characters and avoid more than three levels of hierarchy in one view.

05 / Layout

Structure creates freedom.

Our layouts use a twelve-column grid, consistent spacing and deliberate asymmetry. The result should feel composed, not filled.

123456789101112

Columns

Desktop and large-format editorial work.

Pixel gutter

Increase to 32 px beyond 1280 px.

Point rhythm

All spacing derives from an 8 px base unit.

Content span

Body copy rarely exceeds six columns.

Spacing scale

06 / Accessibility

Clarity is inclusive.

Accessible design is part of engineering quality. These pairings meet WCAG 2.2 for normal text; copper and steel blue are never used as small text on light backgrounds.

17.7:1

AAA · Normal text

#FFFFFF on #091B33

16.4:1

AAA · Normal text

#F8F6F2 on #091B33

5.8:1

AA · Normal text

#FFFFFF on #3765A4

8.1:1

AAA · Normal text

#091B33 on #D6A66D

01Do not communicate meaning by colour alone.

02Keep visible keyboard focus at least 2 px wide.

03Write useful alternative text for informative imagery.

04Use 16 px minimum for long-form digital body copy.

07 / Applications

A system made to work.

Across every touchpoint, the identity balances technical precision with calm, human communication.

aashvi.net

Engineering partners

Complex technology.
Clearly delivered.

Cloud foundations
for sustainable scale

CLIENT STRATEGY / 2026

Presentation / title slide

Aashvi Oy
Finland

Engineering clarity.

Illustrative example

Example Name
Example title

Stationery / illustrative letterhead and card

08 / Voice

Plain-spoken expertise.

Our voice makes sophisticated work understandable without reducing its substance. We speak as an experienced partner at the table.

01Clear, not simplistic

02Expert, not academic

03Assured, not absolute

04Warm, not casual

Write this

“We design cloud platforms that teams can understand, operate and evolve.”

“A practical AI roadmap, grounded in your data, systems and goals.”

Avoid this

“We leverage cutting-edge synergies to unlock transformation.”

“Revolutionary AI solutions that will change everything.”

Messaging framework

Engineering clarity into complex systems.

What we do
Software engineering, applied AI, cloud platforms and technology consulting.

Why it matters
So organisations can move with confidence—and keep moving as the world changes.

Built forclarity.

Precise

Assured

Human

Give the mark room to lead.

Use the supplied artwork as one unit.

Midnight Navy

Signature Copper

Engineering Blue

Steel Blue

Warm Ivory

White

Slate Grey

Use scale, not decoration.

Columns

Pixel gutter

Point rhythm

Content span

Complex technology.Clearly delivered.

Engineering clarity into complex systems.

Built for
clarity.

Complex technology.
Clearly delivered.